As Senior Manager of Digital Marketing at PDI Technologies, I managed an email marketing project aimed at increasing awareness of fleet sustainability products and generating leads from fleet managers.
Launched and managed a paid ad campaign on LinkedIn to increase downloads of the 2022 Business of Sustainability Index and generate leads.
Wrote top-funnel blog articles to drive organic traffic from search engines to the company website and strengthen the brand’s position as a thought leader in the flooring industry.
Oversaw all aspects of the influencer marketing campaign on Instagram.