Copywriting: Beauflor USA
Problem: We wanted to target people searching for relevant upper-funnel keywords on search engines and drive these users to our website so they would consider our flooring products. Also, we wanted to continue expanding our offering of high-value informational content to establish the brand as a thought leader and expert in the flooring industry.
Solution: We created a series of “beginner’s guides” targeted at users searching for upper-funnel keywords on search engines. These guides increased website traffic and increased our offering of long-form informational content for our customers.