Influencer Marketing: Skincare Party Box
Problem: We needed to increase brand awareness amongst the brand’s target customers on Instagram and generate content for the brand’s own Instagram page.
Solution: We worked with influencers independently and through the UGC platform, minisocial, to create content showcasing the September/October box. Influencers posted content on their Instagram pages for their followers and the brand reposted the content on its own Instagram page. The campaign increased the brand’s Instagram following and generated a large library of UGC for the brand to utilize in the future.